Video is increasingly becoming an indispensable tool in the marketing world. By 2020, online videos will account for 82% of all consumer internet traffic. Picking the right video partner is as big a decision as picking a spouse because your video defines your brand identity. Hence it is crucial to pick a company that you’re confident will deliver a product consistent with your end goal.
Value Your Time: As a business owner you should be spending more time tending to your business needs than micro managing the video project. This requires you to work with a team that understands your business and makes your goals their priority.
You get what you pay for: Be wary of agencies that quote prices that are too good to be true. Getting a professional video requires a team with creativity and expertise in your field. Always remember that it's best to get it right the first time than having to redo it.
Don't get carried away with Show reel: Show reel captures the highlights of the previous work done by the production company. It is not a representation of what a complete project would look like. Do your research on the agency and their latest projects to have an understanding about the expectations you can have from them.
Accountability & Reliability: Research, Research and Research. Finalising a video partner is a huge decision, especially when you are shelling out money even before you get your final product. Hence, it is vital to have a reliable and accountable partner who delivers your project in time.
Post Development support: It's very rare that projects get done in one go. Make sure you check with the agency if they support iterations and any changes you may require in the future.
I have no way other than to end with the same question that I've started with, as I myself am confused - Is it worth the money?
- Open Face Team
* This disclaimer informs readers that the views, thoughts, and opinians expressed in the text belongs solely to the author, and not necessarily to Openface Media Organization, or any other group or individual.*
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